Resources Library by ANA

Data mining VS. conventional analysis

The paper performs a comparison of data mining tools with conventional tools. It is focused on the analysis of issues such as if the new techniques are better than the older ones if so in which sense and when we should apply them. The effort is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Luiz Sá Lucas

September 1, 1998

Operation successful but patient dies

Does research assist or stifle innovation? This paper starts with an overview of the transfer of a revolutionary instant meal technology from Asia to Europe. A classically correct research programme but lacking interpretation and action by the...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Michael M. Roe

September 1, 1998

Marketing modelling and segmentation

This chapter will focus on the application of modelling with data and research findings (often otherwise collected) to enable businesses and organisations to improve their effectiveness. Underlying methodology will be touched on where it is...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Paul Freeman

September 1, 1998

How information technology is changing research around Europe

This paper summarises the changes that have and are taking place in research agencies around Europe. It describes how agencies have progressed from a pre-technology era through a basic technology era and are now about to go into a technology...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Pete Comley

September 1, 1998

The search for knowledge

A combination of growing prosperity and technological advances has brought a vast increase in complexity to many markets. Inevitably this has had a major impact on market research. Many simple techniques which used to work adequately now no longer do...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Stephan Buck

Company: Kantar TNS

September 1, 1998

Data processing and analysis

This chapter describes the data processing and data analysis stages of the quantitative market research process. These steps follow after data have been collected by interviewers, respondents or via automated registration systems. They are followed...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Niels J. Grommé

September 1, 1998

Employee research

Employee research has been a major research growth area in recent years. In the 1960s such research was a fairly rare occurrence; now it is relatively common place in the United Kingdom and becoming more widespread elsewhere. This chapter addresses...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Ruth McNeil

September 1, 1998

From CAPI to HAPPI

This paper is mostly about the future of face-to-face interviewing. My thesis is that we will see two revolutions in the methodology of data collection in this area before the end of the century which I shall call the 'CAPI' and the 'HAPPI'...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: John A. Samuels

August 1, 1998

Quality through technology

This paper however focuses on ways that CAPI (Computer Assisted Personal Interviewing) when linked with other technological developments can bring the same benefits to our operational departments. It describes how we can gain increased efficiency...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: Jon Hulbert

August 1, 1998